Cathy Pareto, MBA, CFP®, CPWA®

Cathy Pareto, MBA, CFP®, CPWA®

CEO and Founder - Coral Gables

Hello and thank you for visiting our website. My name is Cathy Pareto and I am the Founder and President of Cathy Pareto and Associates, Inc., now operating as Azzendo Wealth Advisors.

For over twenty five years, I have been helping successful individuals pursue their financial goals and wealth building objectives. Over the years I have developed extensive experience in retirement issues, asset allocation, investment selection, investment management, education planning, estate planning coordination, and asset protection strategies. I honestly love what I do, and I love helping people any way that I can.

I earned my BA in Finance and later my Executive MBA at Florida International University, graduating in the top three of my class and was consequently inducted into the prestigious Beta Gamma Sigma Graduate Business Honors Society. Sometime later I returned to FIU as an Adjunct Professor and Faculty Coordinator for the CFP® Program at Florida International University’s College of Business while simultaneously working in wealth management. 

I have also successfully completed the educational component and board examination of the Investments & Wealth Institute’s Certified Private Wealth Advisor® (CPWA®) Certification via the Yale School of Management.

Since I am so passionate about finance and wealth planning, I love the opportunity to share the knowledge with others. So, I've done a fair amount of work writing and serving as a source for the financial media. My articles have been published in numerous periodicals and websites, including, Yahoo Finance, Investopedia, Women in Business, Miami Medicine, Florida Medical Business,, My Financial Advisor,, and Some media contributions include quotes in BusinessWeek, The Wall Street Journal, Bloomberg News, The Miami Herald, The Sun Sentinel, CNNfn, Latina Magazine, Hispanic Trends, AARP’s Segunda Juventud, and many other financial publications. It has also been my honor to have appeared on numerous television and radio shows including CNBC’s “Power Lunch”, Fox Business News “Your Questions, Your Money”, NBC’s “South Florida Today”, WLRN/NPR’s “Topical Currents”, “Wealth & Wisdom”, Total Picture Radio, Landed Radio and more. I have also been featured on the Today Show. 

Professional Associations

  • The Episcopal Diocese of Southeast Florida Endowment Committee – Current Vice Chair
  • NAPFA National Association of Personal Financial Advisors
  • National Association of Divorce Professionals
  • Financial Planning Association
  • Prior Board Member for Greater Miami Estate Planning Council

I am a native of Miami, Florida and a first generation American. My parents emigrated to this great country from Cuba and Chile.  I am fluent in both English and Spanish, but my "Spanglish" is even better.  I am the proud mother of three amazing kids and on my down time I love spending time with my family, dancing Zumba, singing Karaoke, volunteering in the community, going to the beach, and traveling with my family.

My team and I look forward to getting to know you and helping you feel more confident about your financial future.